Chilliwack, British Columbia
A Vancouver dental agency with a 40+ year history approached us with a challenge: their brand was dated and needed a fresh, youthful feel to help bring in new clients.
From our competitive analysis to concept fruition the brand identity was developed with scrutiny and detail in order to ensure a unique positioning within the Vancouver market. The time spent creating this foundation will allow for a recognizable brand identity and consistent brand growth.
We did an in-depth study of 26 local competitors. Our analysis of naming structures, colour palettes, locations, and brand identities allowed us to develop a unique positioning for Dr. Khai Pham Dental.
The logo mark was created with a clear space structure in order to always retain brand loyalty and recognition. This was a vital step in the development process since the clinic will eventually shift from Dr. Pham’s name to a brand name.
We wanted to ensure that when this switch happened, brand recognition was not lost. In order to do this we decided to place the emphasis on the logo mark. We bridged the gap between the clinic’s main point of difference (their view of the North Shore mountains) and an icon that illustrated the most simplified version of dental practice (a tooth).
The old logo design was clearly dated. It lacked aesthetic appeal and focused on an aging demographic. The serif font and clipart icon completely went against the new company direction.
But rather than scrap the logo completely, we decided to pull out the mountains and incorporate them into the new design. While refreshing the style and modernizing the brand, this inclusion will help current patients to better understand the rebrand and retain brand loyalty.
Clean and fresh. Teal Depths represents oral care images that correlate with the colour of toothpaste.
To be used minimally and as a supporting colour, Medium Pink represents gum health.
Like the tools used by dentists and hygenists, Cool Grey brings a strong and sturdy element to the brand.
The primary colours infer a fresh, clean, and youthful aesthetic. These colours should be used for most brand communication and design, with Teal Depths and white being the most prominent.
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